1. Acceptance of Terms
By downloading, installing, or using the Curli mobile application ("App") or any related services (collectively, the "Service"), you agree to be bound by these Terms and Conditions ("Terms"). If you do not agree to these Terms, please do not use the Service.
These Terms constitute a legally binding agreement between you ("User," "you," or "your") and Curli ("Company," "we," "us," or "our"). We reserve the right to modify these Terms at any time, and we will notify you of material changes through the App or by email.
2. Eligibility
You must be at least 13 years of age to use the Service. If you are under 18 years of age, you represent that you have obtained parental or guardian consent to use the Service. By using the Service, you represent and warrant that you meet these eligibility requirements.
The Service is intended for personal, non-commercial use only. Use of the Service for commercial purposes is prohibited without prior written consent from Curli.
3. User Accounts
To access certain features of the Service, you must create an account. When creating an account, you agree to:
- Provide accurate, current, and complete information.
- Maintain and promptly update your account information.
- Keep your password confidential and not share it with anyone.
- Accept responsibility for all activity that occurs under your account.
- Notify us immediately of any unauthorised use of your account.
We reserve the right to terminate accounts, remove content, and cancel subscriptions at our sole discretion, without notice, for conduct that violates these Terms or that we believe is harmful to other users, us, third parties, or the Service.
4. Use of the Service
4.1 Permitted Use
Subject to these Terms, we grant you a limited, non-exclusive, non-transferable, revocable licence to access and use the Service for your personal, non-commercial purposes.
4.2 Prohibited Conduct
You agree not to:
- Use the Service for any unlawful purpose or in violation of any applicable laws or regulations.
- Post or transmit content that is harmful, offensive, defamatory, obscene, or otherwise objectionable.
- Impersonate any person or entity, or falsely state or misrepresent your affiliation with any person or entity.
- Attempt to gain unauthorised access to any portion of the Service or any other systems or networks connected to the Service.
- Interfere with or disrupt the integrity or performance of the Service.
- Collect or harvest any personally identifiable information from the Service.
- Use any automated means to access or scrape the Service without our prior written permission.
- Reproduce, duplicate, copy, sell, resell, or exploit any portion of the Service without our express written permission.
5. User Content
The Service allows you to submit, post, and share content including photos, diary entries, product reviews, and other materials ("User Content"). You retain ownership of your User Content, but by submitting it, you grant us a worldwide, non-exclusive, royalty-free, sublicensable, and transferable licence to use, reproduce, distribute, prepare derivative works of, display, and perform your User Content in connection with operating and improving the Service.
You represent and warrant that:
- You own or have the necessary rights to submit the User Content.
- Your User Content does not infringe any third party's intellectual property, privacy, or other rights.
- Your User Content is accurate and does not violate these Terms.
We reserve the right to remove any User Content that violates these Terms or that we find objectionable for any reason, without notice.
6. Health Disclaimer
The information and recommendations provided by Curli, including hair care routines, product suggestions, and AI-generated advice, are for informational purposes only and do not constitute professional medical or dermatological advice. Always consult a qualified healthcare professional or licensed dermatologist for any medical concerns.
We make no representations or warranties regarding the accuracy, completeness, or suitability of any hair care information provided through the Service. Results may vary between individuals based on hair type, health conditions, and other factors beyond our control.
7. Intellectual Property
The Service and its original content (excluding User Content), features, and functionality are owned by Curli and are protected by international copyright, trademark, patent, trade secret, and other intellectual property laws.
The Curli name, logo, "CurlKind™" mark, and all related names, logos, product names, designs, and slogans are our trademarks or registered trademarks. You may not use such marks without our prior written permission.
8. Third-Party Services
The Service may contain links to or integrations with third-party websites, applications, or services that are not owned or controlled by Curli. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party services. We encourage you to review the terms and privacy policies of any third-party services you interact with.
9. Disclaimers
THE SERVICE IS PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.
We do not warrant that the Service will be uninterrupted, error-free, or completely secure. We are not responsible for any errors or omissions in the content of the Service or for the results obtained from the use of such information.
10. Limitation of Liability
TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, CURLI AND ITS OFFICERS, DIRECTORS, EMPLOYEES, AND AGENTS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, DATA, USE, GOODWILL, OR OTHER INTANGIBLE LOSSES, RESULTING FROM:
- Your access to or use of (or inability to access or use) the Service.
- Any conduct or content of any third party on the Service.
- Any content obtained from the Service.
- Unauthorised access, use, or alteration of your transmissions or content.
In no event shall our total liability to you for all claims exceed the amount you paid us (if any) in the twelve months preceding the event giving rise to the claim.
11. Termination
You may delete your account and stop using the Service at any time. We may suspend or terminate your access to the Service at any time, with or without cause, and with or without notice, including if we believe you have violated these Terms.
Upon termination, your right to use the Service will immediately cease. All provisions of these Terms that by their nature should survive termination will survive, including ownership provisions, warranty disclaimers, indemnity, and limitations of liability.
12. Governing Law
These Terms shall be governed by and construed in accordance with the laws of England and Wales, without regard to its conflict of law provisions. Any dispute arising from or relating to these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.
13. Changes to These Terms
We reserve the right to update or modify these Terms at any time. We will provide notice of any material changes by posting the new Terms within the App or by sending you an email notification. Your continued use of the Service after any changes constitutes your acceptance of the new Terms.
14. Contact Us
If you have any questions about these Terms, please contact us:
We believe your hair data is personal. This policy explains what we collect, why we collect it, and how you can control it. We do not sell your personal information to third parties.
1. Introduction
Curli ("we," "us," or "our") operates the Curli mobile application (the "App"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our App and related services (collectively, the "Service").
Please read this Privacy Policy carefully. By using the Service, you consent to the practices described in this policy. If you disagree with any part of this Privacy Policy, please discontinue use of the Service.
2. Information We Collect
2.1 Information You Provide
We collect information you provide directly when you:
- Create an account: Name, email address, and password.
- Complete your curl profile: Hair type, porosity, density, texture, and other hair characteristics you choose to share.
- Use diary features: Hair care diary entries, photos, product notes, and ratings.
- Interact with the community: Posts, comments, and other content you share publicly or with other users.
- Contact support: Messages and attachments you send to us.
2.2 Information Collected Automatically
When you use the App, we may automatically collect:
- Usage data: Features you use, screens you view, actions you take, and time spent in the App.
- Device information: Device type, operating system, app version, and unique device identifiers.
- Log data: Error logs, crash reports, and diagnostic information.
2.3 Information from Third Parties
If you choose to sign in using a third-party service (such as Apple Sign-In or Google Sign-In), we may receive basic account information from that service, such as your name and email address, in accordance with their privacy policies.
3. How We Use Your Information
We use the information we collect to:
- Provide, maintain, and improve the Service.
- Generate your personalised curl profile and hair care recommendations.
- Power AI-driven features such as the chat assistant and routine builder.
- Send you notifications and updates relevant to your hair care routine (you can opt out at any time).
- Facilitate community features and connect you with other users who share your hair profile.
- Analyse usage patterns to improve the App's features and user experience.
- Respond to your comments, questions, and support requests.
- Comply with legal obligations and enforce our Terms.
4. Sharing of Your Information
We do not sell your personal information. We may share your information in the following circumstances:
- With your consent: We share information when you direct us to, such as when you share your routine publicly or connect with other users.
- Service providers: We share information with trusted third-party service providers who assist us in operating the Service, subject to confidentiality obligations. This includes cloud hosting, analytics, and customer support providers.
- Legal requirements: We may disclose your information if required by law, court order, or governmental authority, or if we believe in good faith that such disclosure is necessary to protect our rights, protect your safety or the safety of others, or investigate fraud.
- Business transfers: In the event of a merger, acquisition, or sale of all or substantially all of our assets, your information may be transferred as part of that transaction.
Community content (posts, reviews, public diary entries) that you choose to share publicly will be visible to other users of the App.
5. Data Retention
We retain your personal information for as long as your account is active or as needed to provide you with the Service. You may request deletion of your account and associated data at any time through the App's settings or by contacting us. We will delete your personal data within 30 days of receiving a valid request, except where we are required to retain it for legal or regulatory reasons.
6. Data Security
We implement appropriate technical and organisational measures to protect your information from unauthorised access, disclosure, alteration, or destruction. These measures include encryption of data in transit and at rest, access controls, and regular security assessments.
However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee its absolute security.
7. Your Rights
Depending on your location, you may have certain rights regarding your personal information, including:
- Access: The right to request a copy of the personal information we hold about you.
- Rectification: The right to request correction of inaccurate or incomplete information.
- Erasure: The right to request deletion of your personal information ("right to be forgotten").
- Restriction: The right to request that we limit the processing of your information.
- Portability: The right to receive your information in a structured, machine-readable format.
- Objection: The right to object to certain types of processing, including processing for direct marketing.
To exercise any of these rights, please contact us at [email protected]. We will respond to your request within 30 days.
8. Children's Privacy
The Service is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we learn that we have inadvertently collected personal information from a child under 13, we will take steps to delete that information as soon as possible. If you believe we may have collected information from a child under 13, please contact us immediately.
9. International Data Transfers
Our Service is operated from the United Kingdom. If you are located outside the UK or the European Economic Area, your information may be transferred to and processed in countries with different data protection laws. We take steps to ensure that your information receives an adequate level of protection wherever it is processed, including through the use of standard contractual clauses approved by relevant authorities.
10. Cookies and Tracking
Our mobile App does not use browser cookies. However, we may use mobile analytics tools and software development kits (SDKs) that collect information about how you use the App. You can limit the data collected by these tools through your device's privacy settings.
Our web-based landing page uses essential cookies to ensure basic site functionality. We do not currently use marketing or tracking cookies on our website.
11. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy in the App and updating the "Last updated" date at the top of this page. We encourage you to review this Privacy Policy periodically.
12. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Curli — Privacy Team
London, United Kingdom
Email: [email protected]
If you are located in the UK or EEA, you also have the right to lodge a complaint with your local data protection authority.